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How nonprofits can create real-time marketing

Apr 13, 2015

Every year, there are a handful of events that present unique real-time marketing moments. From March Madness to the upcoming birth of the Royal Family’s newest member, these events aggregate audiences in the millions. With so many people united by a single event, and participating in the conversation on social media, there is a clear opportunity for nonprofits to create their own real-time marketing moments, here’s how.