Increasingly, museums and heritage sites are being asked to generate operating revenue through philanthropy, sponsorship, private-public partnerships, in-kind gifts and other various fundraising activities. This course will build your knowledge and understanding of the range of tools and strategies to engage communities, staff, board members and private sector resources in co-creating sustainable museum and heritage programs. Through this course, you will consider donors as investors in the community-building capacity of your organization. New trends in private sector philanthropy will be explored in relation to the strategic vision and management of heritage and museum organizations. Learning objectives •Recognize the role of fundraising in the sustainability of museum and heritage site programming. •Develop and use tools and strategies for future fundraising activities. •Understand legal and governance issues. •Attract and retain donors as investors and partners. •Plan your fundraising strategies. •Market and communicate your mission statement to potential donors. •Engage your staff and board members in planning short and long term fundraising activities.